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Dr Zinobia “With scientific attitude, dedication and care, we at ClinOma Healthcare are confident in making a difference to many more human lives and to the world of lifestyle management and healthcare,” says Dr Zinobia

An Introduction to Lifestyle Medicine

Important to Prevent & Treat lifestyle disease

Issues that can be addressed in Lifestyle Counselling

…Today’s Lifestyle is a disease in itself !

…Healthy lifestyle measures

An Introduction to Lifestyle Medicine

The definition of Lifestyle Medicine was coined by Egger, Binns and Rossner in 2008 as “The application of environmental, behavioural, medical and motivational principles to the management of lifestyle related health problems in the clinical setting.“

Young Woman Meditating on the Floor

Rightly so, this very exciting, relatively newly introduced branch of Medicine is an “Extended novel approach” to patient care,  that uses evidence-based primary prevention measures to treat lifestyle diseases in a clinical setting. Primary prevention involves guided changes in behaviour, diet, & exercise amongst other things. It is extremely important for clinicians as well as patients to appreciate that Lifestyle medicine is not alternative medicine; it is an expansion of clinical preventative medicine.

Lifestyle diseases result due to an inappropriate relationship of people with their environment. The main factors contributing to lifestyle diseases include improper food habits, physical inactivity, wrong body posture and disturbed biological clock.

As per a Joint Report by the WHO and the World Economic Forum, India has been identified to incur loss of $236.6 billion by 2015 due to unhealthy lifestyles and faulty diet. 60% of all deaths worldwide in 2005 (35 million) resulted from noncommunicable diseases and accounted for 44% of premature deaths.

What’s worse, around 80% of these deaths will occur in low and middle-income countries like India. In view of India with its emerging lifestyle problems, WHO has identified India to become the lifestyle-related disease capital in the future. (Ref : Indian J Occup Environ Med, 2009 Dec; 13(3): 109–112.)

In a survey by ASSOCHAM, 68% of working women 21-52 years were found to be afflicted with lifestyle ailments such as obesity, depression, chronic backache, diabetes and hypertension. (Ref : Indian J Occup Environ Med, 2009 Dec; 13(3): 109–112.)

The common diseases because of occupational lifestyle include Alzheimer’s disease, arteriosclerosis, cancer, chronic liver disease/cirrhosis, COPD, diabetes, hypertension, heart disease, nephritis/CRF and stroke.

Occupational lifestyle diseases include factors present in vicinity like heat, sound, dust, fumes, smoke, cold, and other pollutants. These factors are responsible for allergy, respiratory and hearing problems, and heat or cold shock.

Important to Prevent & Treat lifestyle disease

Prevent & Treat lifestyle

Both prevention & treatment of lifestyle diseases effectively and less expensively than relying only on drugs and surgery is very critical to betther healthcare and economy.

Nearly all major medical societies recently joined in publishing a review of the scientific evidence for the prevention and treatment.

If lifestyle medicine becomes central to the practice of medicine, our sick care system will be transformed into a health care system, and our economy saved.

“Epic” Study in Archives of Internal Medicine studied 23 000 people’s adherence to 4 simple behaviors (not smoking, exercising 3.5 hours a week, eating a healthy diet [fruits, vegetables, beans, whole grains, nuts, seeds, and limited amounts of meat], and maintaining a healthy weight [BMI <30]).

In those adhering to these behaviors, 93% of diabetes, 81% of heart attacks, 50% of strokes, and 36% of all cancers were prevented.


Issues that can be addressed in Lifestyle Counselling


  • Addictions
  • Anger
  • Anxieties
  • Compulsions
  • Confidence
  • Depression
  • Fears
  • Habits
  • Motivation
  • Past Issues
  • Performance
  • Phobias
  • Stress
  • Trauma
  • Weight Loss


…Today’s Lifestyle is a disease in itself !

As the name suggest, lifestyle diseases are a result of the way we lead our lives. These diseases are widespread, as countries become industrialised and people live longer.


The way these begin is dangerous. It takes years to develop and then becomes so much a part of our lives that it cannot be easily cured even with medicines. The fact that our diet is changing day by day, from high nutritional food towards junk food, has contributed to the era of lifestyle diseases. Reduction in physical activity smoking and alcohol drinking may also increase the risk of certain diseases later in the life.

The World health Organization (WHO) has identified India as one of the nations that is going to have most of the lifestyle disorders in the near future. India as a country is emerging as an economic superpower; however with prosperity have come cushy, but sedentary jobs requiring long hours of work with no time left for exercise. Added to this is the fact that the diets are becoming increasingly focused on ready-made junk food. Nowadays, not only are lifestyle disorders becoming more common, but they are also affecting younger population. Hence, the population at risk shifts from 40+ to maybe 30+ or even younger. Already considered the diabetes capital of the world, there is a fear of India heading towards gaining another dubious distinction — of becoming the lifestyle-related disease capital as well.

The top 10 lifestyle diseases identified include Alzheimer’s disease, atherosclerosis, cancer, chronic liver disease, chronic obstructive pulmonary disease (COPD), diabetes, heart disease, nephritis / chronic renal failure and stroke.

Healthy lifestyle

So, we need to recognize that most of the lifestyle diseases, burdening our society today, are our own creation. Today’s 24X7 world order leaves little room for adequate rest, exercise, entertainment, good family life, regular eating habits and sleeping patterns. All these could seriously impact the health of an individual.

…Healthy lifestyle measures

Good healthy living involves an integrated healthcare approach with the practice of appropriate dietary habits, regular exercise, effective stress management, cessation of smoking and excessive alcohol consumption, and other lifestyle modalities.

These lifestyle measures if practiced regularly, complement the use of efficacious and safe therapeutic medicines in the overall improvement of the individual’s health.


…ClinOma Healthcare with a vision on lifestyle counselling

vision lifestyle
ClinOma Healthcare is a vision conceptualised by Dr Zinobia Madan, with a focus on good lifestyle management, appropriate dietary habits, fitness and exercise, yoga and related lifestyle modalities.

Dr Zinobia Madan is supported by a team of dedicated professional experts including a physiotherapist / fitness expert, a yoga expert and allied healthcare professionals to achieve the ultimate goal of Care – the vision of ClinOma.

ClinOma is committed through a partnership with Clinicians to initiate, educate and establish optimal health practices in coming times. While, for prescription of medicines in the specialised therapeutic areas, individuals will be advised to adhere to the advise from the referring General Practitioner/Consultant/ Specialist; ClinOma Healthcare will provide valuable Lifestyle counselling. This novel approach endeavors to complement the doctor’s prescription of the appropriate medication.

Healthy Food

In ClinOma the emphasis on lifestyle counselling is based on:

  • Assessing lifestyle by psychological, nutritional and physical activity parameters
  • Evaluating the risk factors
  • Discussing opportunities for lifestyle interventions
  • Prescribing an optimal lifestyle
  • Followups

With an aim to improve awareness on good lifestyle practices for healthy living, ClinOma Healthcare also undertakes seminars and discussions for Corporates, Clubs, Associations and NGOs.


Achievements in Healthcare
Dr Zinobia Madan is recently the recipient of “Rajiv Gandhi Excellence Award for Innovations in Healthcare, 2014” & “Jewel of India Award for Landmark Contributions in Healthcare, 2014”